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Ad Policies & Guidelines

Comprehensive guidelines to help you succeed while maintaining quality standards

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Welcome to PubDragons

Our policies are designed to create a safe, profitable environment for all publishers and advertisers. By maintaining high-quality standards, we ensure premium ad rates and sustainable growth for everyone in our network.

Publisher Protection

Our policies protect your revenue by ensuring only quality advertisers reach your audience

Brand Safety

Strict content guidelines maintain advertiser trust and premium CPM rates

Maximize Earnings

Following best practices leads to higher fill rates and increased revenue

Content Policies

Welcome Content

News & Media

Legitimate news, journalism, and media content

Educational Content

Tutorials, courses, how-to guides, and educational resources

Entertainment

Gaming, movies, music, TV shows, and entertainment news

Technology & Business

Tech news, business insights, startup resources, and industry analysis

Lifestyle & Health

Fitness, wellness, lifestyle tips, and health information

E-commerce & Reviews

Product reviews, shopping guides, and comparison sites

Content Review Process

All websites undergo manual review before approval. We reserve the right to disable ads on any site that violates these policies, even after initial approval. Regular monitoring ensures ongoing compliance.

Publisher Requirements

Website Quality

Original, high-quality content

Required

Professional design and user experience

Required

Mobile-responsive layout

Required

Fast loading speed (<3 seconds)

Required

SSL certificate (HTTPS)

Recommended

Privacy policy and terms of service

Required

Traffic Requirements

No minimum traffic requirement

Required

Organic traffic sources preferred

Recommended

Valid, human traffic only

Required

Geographic diversity acceptable

Recommended

Consistent traffic patterns

Recommended

Content Standards

Family-friendly content

Required

Regular content updates

Recommended

Proper spelling and grammar

Recommended

No copyright violations

Required

Transparent authorship

Recommended

Technical Compliance

Correct ad code implementation

Required

No modification of ad code

Required

Proper ad.txt implementation

Recommended

No click manipulation or fraud

Required

Compliance with GDPR/CCPA if applicable

Required

Ad Integration Best Practices

Pro Tip: Maximize Your Revenue

Publishers who follow these best practices see an average 40% increase in revenue within the first 30 days. Take time to optimize your ad placements and settings for maximum performance.

Traffic Quality Standards

High-Quality Traffic

Organic search traffic from major search engines

Direct traffic from returning visitors

Social media referrals from legitimate platforms

Natural user behavior and engagement patterns

Geographic diversity matching your niche

Traffic to Avoid

Paid traffic from low-quality ad networks

Bot traffic or automated scripts

Incentivized clicks or forced ad interactions

Traffic exchanges or click farms

Redirected or misleading traffic sources

Pop-up/pop-under traffic (unless disclosed)

Monitoring & Compliance

We monitor all traffic sources in real-time

Suspicious patterns trigger automatic review

Publishers must maintain >95% valid traffic rate

Invalid traffic is automatically filtered and not paid

Severe violations result in account suspension

Our Fraud Detection System

We use advanced AI and machine learning to detect invalid traffic in real-time. Our system analyzes over 50 data points per impression to ensure quality.

Device Fingerprinting
Behavioral Analysis
IP Reputation
Pattern Recognition
Policy Violations & Consequences

Minor Violation

Examples:

  • •Incorrect ad placement
  • •Missing ad.txt file
  • •Slow page load times

Consequence:

Warning email with 7 days to fix

Moderate Violation

Examples:

  • •Low-quality traffic sources
  • •Excessive ad density
  • •User experience issues

Consequence:

Account review + temporary ad serving limits

Severe Violation

Examples:

  • •Click fraud
  • •Bot traffic
  • •Prohibited content
  • •Code manipulation

Consequence:

Immediate suspension + withheld earnings

Appeals Process

If you believe your account was suspended in error, you can submit an appeal through our support system. Include detailed information about the issue and any corrective actions taken.

Need Help Getting Started?

Our team is here to help you succeed. Get personalized support for setup, optimization, and policy questions.

Policy Updates

We may update these policies from time to time. Publishers will be notified of significant changes via email. Last updated: January 2025